CREATED AT BUCK / Art Director + Concept Artist

University of Phoenix

BUCK partnered with University of Phoenix to reimagine the classic Tortoise and Hare fable in a subtly dystopian world where speed has been outlawed. Set 100 years after the original race, the campaign follows a new generation of characters navigating work, education, and an unconventional path toward success.

MY CONTRIBUTION

EARLY LOOK DEVELOPMENT

I was involved during the early look development of the project, helping explore and establish the visual direction for Tortoise Town. Through concept development, I helped define the environment’s mood, lighting, color, and overall atmosphere, providing an early visual foundation for the world that would ultimately be realized through miniature sets and CG.

FINAL PRODUCTION / FOR CONTEXT

Final production work is shown for project context. My contribution was focused on the early look development and concept phase presented above.