CREATED AT BUCK / Concept Design Director

Lowes Holiday

BUCK partnered with Lowe’s and Deutsch to create a holiday campaign centered around the iconic Lowe’s gable. Across a series of festive vignettes, practical sets, live action, and CG came together to transform the familiar brand shape into playful holiday worlds filled with warmth, character, and a touch of magical realism.

MY CONTRIBUTION

CONCEPT DESIGN DIRECTION

As Concept Design Director, I led the concept design team through the visual development of the campaign, helping establish the look and direction of the holiday vignettes. I guided the development of environments, lighting, composition, and overall visual storytelling, working with the team to translate creative ideas into imagery that could inform both the practical shoot and CG production.

CONCEPTS

FINAL PRODUCTION / FOR CONTEXT

Final production work is shown for project context. My contribution was focused on concept design direction and visual development presented above.